What does your publicity material say about you?
Is it good quality? Is it bright and eye-catching and does it include all your current therapies and the most up to date prices. If you are not happy with it, why not go to www.vistaprint.com and update or improve it.
Are you spreading the word about your business?
Make a list of everywhere you could leave your PR material. Go round your local area and see who would be prepared to let you display them. Think about ordering plastic containers from the internet so brochures and cards can stand-up attractively. Go round regularly and replenish supplies – chat to the displayers as they will often recommend you too! Always have cards and information on you.
Are you well known locally?
Make associations with other professionals in a different field so you can recommend each other. Such as dentists, chiropodists, anti-ageing clinics, chiropracters, osteopaths, etc. Contact them first and offer a free treatment to see how good you are! Some of the most powerful advertising is word of mouth.
Don’t waste money on expensive advertising
Newspapers and on line directories will call you and offer you wonderful results from advertising with them, but at a cost of hundreds of pounds. Very rarely will you ever get back in increased business the cost that you pay. Small local magazines may be worth the odd £50 but keep track of the return.
Is your Therapy room an oasis of calm?
Is it bright and welcoming or could it do with a face-lift? If you do not have the time or budget to decorate, it is easy to tidy up the accumulated bits and pieces. Keep out only what you need and what adds to the environment – everything else, put away in cupboards and drawers. It saves on cleaning time too!
Do you look wonderful?
Has your uniform seen better days, or is it just time for a change. There are many companies offering complete uniforms for as little as £40 – check out the www.beautyguild.com for some good suppliers. They also offer a range of colours now which may just give you, and your clients, a lift.
Are you on the web, and is your website getting you business?
Check how your clients hear about you and make sure your website is being found by the search engines. Make sure you write your website wording with the search engines in mind and put in page titles which people would type in to find you. If you are not sure – get professional advice from Business Link. Also a free way to increase your rankings is to link with other businesses – they will be pleased to do so as it increases their rankings too!
Expand the therapies you offer
Clients love variety and will use several therapists – try and get more of their business by expanding the therapies you offer and even diversifying into other areas. This will encourage your clients to come to you more regularly and spend more with you. f you are holistic, why not introduce some beauty such as a facial or manicure and pedicure? If you are a beauty therapist, why not expand into Eastern Facial, Japanese Hand, Thai Foot or Indian Head Massage?
Special offers and year planning
Think about the year ahead and work out your special promotions for the various high spots in the year. Also work out when you will have your breaks and plan around them – make this the year that your business is healthy but look after your own health and well being. Why not join a treatment exchange so you can also benefit too?
Wishing you a fun and prosperous spring!
Best wishes, Sarah