How to get more clients – marketing your therapy practice

There are many ways to obtain clients when you are just starting your new therapy business – these can also be used to further boost your client base too!

Getting known
It is important for the benefits of the treatment to be conveyed to clients and this can be done in many ways. The following ideas can be used by printing literature, and also by text, email, Twitter and Facebook :- Continue reading How to get more clients – marketing your therapy practice

Intimate waxing masterclass – client positioning

The secret to obtaining good results when waxing intimate areas is positioning the client. This makes life easier for you to apply wax correctly, and to remove hair with minimal trauma. Good positioning is also essential for making the client feel comfortable.

Before the client arrives for the treatment, ensure that client’s hair has been trimmed to a maximum length of 3mm for comfort and to ensure the best result. Continue reading Intimate waxing masterclass – client positioning

Eastern Facial Massage – the ‘face-lift’ massage for health and well-being

I was recently asked by The Beauty Guild to contribute some information about Eastern Facial Massage for inclusion in an article for the Guild Gazette. Several people have asked for a copy of the complete article which was submitted – so here it is!

History
Eastern Facial massage is a combination of a beauty and holistic experience in one treatment. Eastern Facial massage contains elements from Anma, the traditional system of massage in Japan, and Ayurveda, the ancient Indian healing method, plus the influence of Chinese meridian theory.

Facial acupressure is a very powerful technique and was incorporated in many massage routines in the east – some of the same principles are used in Eastern Facial Massage. Continue reading Eastern Facial Massage – the ‘face-lift’ massage for health and well-being

Indian Head Massage – advanced master class part 3 – use of oils on Marma points

Marma points are a very important part of Ayurveda – they are pressure points that are believed to stimulate the life force (prana).

There are over a hundred marmas in the body – nearly forty in the head and neck alone – and they are measured and located by the finger-width of the person receiving the massage. Continue reading Indian Head Massage – advanced master class part 3 – use of oils on Marma points

Indian Head advanced master class part 2 – chakra balancing in the Vedic tradition

Chakras are essentially an energy map which is derived from the ancient Indian Vedic philosophies. The ancient system has been simplified for use in the West but there are seven main energy centres – some would say more! They are located on a central energy channel running down the centre of the body.

There are also two further energy channels weaving across this central channel and across each other. The interaction of the flowing channels creates vortices of energy known as the chakras. They are effectively, wheels of energy Continue reading Indian Head advanced master class part 2 – chakra balancing in the Vedic tradition

“Spring clean” your business! – ideas for growing your client base

What does your publicity material say about you?
Is it good quality? Is it bright and eye-catching and does it include all your current therapies and the most up to date prices. If you are not happy with it, why not go to www.vistaprint.com and update or improve it.

Are you spreading the word about your business?
Make a list of everywhere you could leave your PR material. Go round your local area and see who would be prepared to let you display them. Think about ordering plastic containers from the internet so brochures and cards can stand-up attractively. Go round regularly and replenish supplies – chat to the displayers as they will often recommend you too! Always have cards and information on you.

Are you well known locally?
Make associations with other professionals in a different field so you can recommend each other. Such as dentists, chiropodists, anti-ageing clinics, chiropracters, osteopaths, etc. Contact them first and offer a free treatment to see how good you are! Some of the most powerful advertising is word of mouth.

Don’t waste money on expensive advertising
Newspapers and on line directories will call you and offer you wonderful results from advertising with them, but at a cost of hundreds of pounds. Very rarely will you ever get back in increased business the cost that you pay. Small local magazines may be worth the odd £50 but keep track of the return.

Is your Therapy room an oasis of calm?
Is it bright and welcoming or could it do with a face-lift? If you do not have the time or budget to decorate, it is easy to tidy up the accumulated bits and pieces. Keep out only what you need and what adds to the environment – everything else, put away in cupboards and drawers. It saves on cleaning time too!

Do you look wonderful?
Has your uniform seen better days, or is it just time for a change. There are many companies offering complete uniforms for as little as £40 – check out the www.beautyguild.com for some good suppliers. They also offer a range of colours now which may just give you, and your clients, a lift.

Are you on the web, and is your website getting you business?
Check how your clients hear about you and make sure your website is being found by the search engines. Make sure you write your website wording with the search engines in mind and put in page titles which people would type in to find you. If you are not sure – get professional advice from Business Link. Also a free way to increase your rankings is to link with other businesses – they will be pleased to do so as it increases their rankings too!

Expand the therapies you offer
Clients love variety and will use several therapists – try and get more of their business by expanding the therapies you offer and even diversifying into other areas. This will encourage your clients to come to you more regularly and spend more with you. f you are holistic, why not introduce some beauty such as a facial or manicure and pedicure? If you are a beauty therapist, why not expand into Eastern Facial, Japanese Hand, Thai Foot or Indian Head Massage?

Special offers and year planning
Think about the year ahead and work out your special promotions for the various high spots in the year. Also work out when you will have your breaks and plan around them – make this the year that your business is healthy but look after your own health and well being. Why not join a treatment exchange so you can also benefit too?

Wishing you a fun and prosperous spring!

Best wishes, Sarah

Troubleshooting waxing problems – how to obtain fabulous results each time

Sometimes the results from waxing are not as good as you may wish.  By careful attention to the issues, you can improve your skills so that you always obtain excellent results! Have a look at the ideas below.

Hairs are remaining after a waxing treatment
The hair may be too short to wax – hair must be at least 2-3mm long or the wax cannot adhere to the hair. It is also possible that the skin was not pulled taut and hairs were caught in the creases of the skin – ensure you use one hand to pull skin taught as you apply the wax with the other hand. Keep pressure on the skin when you pull the wax off too! Continue reading Troubleshooting waxing problems – how to obtain fabulous results each time

Troubleshooting eyelash extensions – part 2 – how to keep them looking good and lasting longer

Careful handling will ensure that eyelash extensions last as long as possible – around 2-3 weeks. Extensions will be shed naturally as the natural lashes grow and fall out, but they will also fall out if the aftercare is not closely followed. If clients follow the aftercare below it will ensure the maximum staying power! Continue reading Troubleshooting eyelash extensions – part 2 – how to keep them looking good and lasting longer

Troubleshooting eyelash extensions – part 1- dealing with problems and how to get a great result

Eyelash extensions are fabulous and give a wonderful open-eye effect. However, they can be tricky to apply and there can be lots of problems which can cause a poor result.  Have a look at the tips below which will help you get a great result every time! Continue reading Troubleshooting eyelash extensions – part 1- dealing with problems and how to get a great result

Indian Head – advanced master class part 1 – finding your dosha

The advanced Indian Head Massage course offered by OASIS-TIME not only teaches 24 new advanced movements but also delves more deeply into the Ayurvedic world and the energy of Doshas.

Ayurveda is a term from India which means the art of healthy living to create harmony in life. Harmony between the physical, spiritual, mental and emotional states are considered essential for health and happiness.

In the Ayurvedic tradition, everything is made from five elements – water, earth, fire, air and space or ether. It is believed that from the five elements, three energies arise – Vata (air and ether), Pitta (fire and water), and Kapha (water and earth).

We all have these energies within us but there is usually one which gets out of balance more easily than the others – this is called our Dosha. Continue reading Indian Head – advanced master class part 1 – finding your dosha